08 Characteristics of Big Data Analysis

Analysing Big Data has become massively important in the modern business world, as companies have spent years accumulating data with no practical means of inferring information from it. Analysis of Big Data can fall into one of two categories: Decision-oriented and Action-oriented.

Decision-oriented Analysis in general is when we are looking for an answer to a problem, and we look to infer a solution to this problem from our data by noticing patterns or trends to inform our decisions.

Action-oriented Analysis lends itself more to monitoring data and watching for some specific circumstances that demand a response. For example, if there is a sudden upturn in purchases for a certain type of product, we are able to recognise this and react.

For more information, read here: https://www.dummies.com/programming/big-data/data-science/characteristics-of-big-data-analysis/

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